Concrete Industry Working Group Completes Pervious Brochure
NRMCA Publication Promotes Environmental, Economic Attributes

The Concrete Collateral Working Group, which includes 50 participants from national, regional and local concrete industry promotion groups, state associations, ready mix companies and cement producers, has completed a 4-page brochure that summarizes the environmental and economic attributes of pervious concrete. The working group, sponsored by the National Ready Mixed Concrete Association (NRMCA), adapted a brochure provided by the Southeast Cement Association.

Collateral working group members recognize that owners, architects and engineers are under growing environmental pressure. Built around the theme, When it Rains, it Drains, the brochure relates that pervious concrete is recognized by EPA as a "best management practice" for addressing the vital environmental concern that storm water runoff can send as much as 90% of pollutants directly into rivers and streams. The brochure also points out that pervious concrete reduces requirements for expensive drainage systems and detention ponds and is a recommended solution to reducing runoff in the LEED Green Building Rating System.

"There is strong interest in pervious concrete in many regions of the country and fast-growing interest everywhere else," said Glenn Ochsenreiter, vice president of marketing for NRMCA. "The collateral working group did a great job on the brochure – now we can all meet the demand for information regarding this innovative concrete application."

To encourage wide distribution, NRMCA is making the brochure available to industry organizations at low prices in quantities of 50 to 500– almost 15,000 copies were ordered prior to publication. Owners, architects and engineers can contact NRMCA for free copies of the brochure.

NRMCA, based in Silver Spring, MD, represents the producers of ready mixed concrete and the companies that provide materials, equipment and support to the industry. Founded in 1930, NRMCA actively promotes the use of concrete. The association provides its members with education, training, promotion, research, engineering, safety, environmental, technological, lobbying and regulatory programs to enhance the success of the ready mixed concrete industry.