To celebrate the new and improved Lava Flow®, Versatile Building Products is challenging their customers to send in photos of their best installations using their Lava Flow® Metallic Epoxy System, highlighting the incredible results.

Check out this cool Lava Flow® Installation video!

Here are the rules:

  • Submit photos, a paragraph describing the installation, products used, and the Versatile invoice number for the products used at this link. Without these details, the photos will not be considered for the contest.
  • By submitting photos of your work, you are permitting Versatile to use them on their website, social media, blog posts, marketing materials, and in a news release submitted to trade magazines.
  • They will be including information about your company and the installation where Lava Flow® was used to help promote the brand.
  • They may use your photos in marketing efforts while the contest is happening. This does not indicate that they have been chosen as the winning photo.
  • The winning photo will be chosen by the Corporate Team at Versatile.
  • The deadline is July 15, 2023. The final winner will be announced on July 31, 2023.

New and Improved Lava Flow® Metallic Epoxy System

Due to a shortage in one of the raw materials previously used, Versatile switched to a different additive and improved their Lava Flow® Metallic Epoxy System. They took this opportunity to formulate Lava Flow® to be more of a blow-and-go installation that is much easier to apply (similar to Roll on Rock® Epoxy Flake Flooring System).

Lava Flow® Metallic Epoxy System creates a one-of-a-kind floor. It uses their 4195 Direct-to-Concrete Pigmented Epoxy Floor Coating as a base layer with a decorative layer of pearlescent epoxy that mimics the appearance of molten rock. This new version of Lava Flow® has improved flow characteristics and better clarity in reflection that can provide more of a repeatable finish when installed by the same installers.

Marissa Farfone
Senior Marketing Director | Versatile Building Products
714.829.2600 ext. 560