The Concrete Network

Concrete Floor Report

Survey results reveal insights about current attitudes and trends in concrete floor design developed our first-of-its-kind 2010 Concrete Floor Report. We administered a survey that revealed insights into what consumers like and don't like about concrete floors, their current perceptions, how they generate design ideas, preferred color choices, other surface materials they regard as comparable, and more.


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Concrete Floor Report
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Concrete Floor Report Key Findings

The quantifiable data depicts decision factors and preferences for concrete floor design and installation. Key findings from the survey are outlined below.

  • 36% like concrete floors because of their look and customization capabilities

  • 71.1% are likely to include a personalized design, custom logo, or emblem in their concrete floor design

  • 17.6% think natural stone is most comparable to concrete floors with porcelain or ceramic tile (12.7%) as the second-most comparable

  • 31.7% prefer brown as their color of choice for concrete flooring

About's Survey

This report includes statistics from survey results reported by Through the survey findings, we were able to illustrate consumer preferences and current trends in concrete floor design.

  • Survey was administered through an email-newsletter invitation.

  • Survey sample was established through's consumer email newsletter subscriber base

  • Survey results were based on 454 participants