Retail Floors

Options and Benefits for Using Concrete for Retail Flooring

Photo Gallery Retail Floor Pictures
  • Commercial Floors The Concrete Colorist, Inc Benicia, CA
    Crush Boutique
    by The Concrete Colorist, Inc in Benicia, CA
  • Commercial Floors The Concrete Colorist, Inc Benicia, CA
    North Face in Beverly Hills
    by The Concrete Colorist, Inc in Benicia, CA
  • Commercial Floors Buddy Rhodes Concrete Products San Francisco, CA
    Pottery Barn San Francisco
    by Buddy Rhodes Concrete Products
  • Commercial Floors Becker Architectural Concrete Woodbury, MN
    Salon
    by Becker Architectural Concrete in Woodbury, MN
  • Commercial Floors The Concrete Colorist, Inc Benicia, CA
    Smith and Hawken
    by The Concrete Colorist, Inc in Benicia, CA
  • Commercial Floors L.M. Scofield Company Los Angeles, CA
    Starbucks in Seattle, WA
    by L.M. Scofield Company in Los Angeles, CA
  • Commercial Floors Colormaker Newbury, OH
    Sur La Table
    by Colormaker Floors in Newbury, OH
  • Commercial Floors FGS - Permash
    Value Center Market in Madison Heights, MI
    by FGS/Permashine
  • Commercial Floors Elton John Design Studios Bradenton, FL
    Elton John Design Studios
    in Bradenton, FL
  • Commercial Floors Rotec International Tampa, FL
    Rotec International
    in Tampa, FL

RETAIL CONCRETE FLOORS

Bob Harris explains how the creative use of color in concrete floors in retail environments can help to direct the eye and improve traffic flow. — Length: 01:47

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Retail floors—in malls, boutiques, and similar commercial environments—ought to be given the same attention as the fine goods and products being showcased in the store. Products are given clever displays to make them attractive to potential buyers. And the flooring in a retail store is part of that marketable experience. Image and the psychological effects of the shopping experience are influenced by the look of the floor.

"We've found that people tend to look down a lot more than they look up," says Everett Hatcher, executive vice president of Crawford McWilliams Hatcher Architects, a Birmingham, Ala.-based firm that specializes in mall design.

"So if you want to put in some upscale touches, the floor is the place to do it. In fact, most of the dollars we spend on retail renovations tend to be spent on upgrading the floors. (Read Flooring Options Flourish in Retail Environments from Retail Traffic Magazine.)

Many options are available for retail flooring as store owners contemplate selecting the right material for their area, and their type of store. For the most durable and easily maintained type of flooring that also allows for unique design, concrete is the number one choice. Unlike other flooring materials that raise concerns for liability and design limitations, concrete's benefits include a resilient, slip-resistant surface that can be designed to complement an industrial-looking format or an upscale, luxurious atmosphere.

In the slideshow, you'll find examples of popular retail stores that have incorporated concrete flooring into their image. Take note of the various ways concrete has been used in color, in helping direct traffic flow through design, in solid subtle detail, and in more elaborate, colorful presentation.

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