Retail FloorsOptions and Benefits for Using Concrete for Retail Flooring
Retail floors—in malls, boutiques, and similar commercial environments—ought to be given the same attention as the fine goods and products being showcased in the store. Products are given clever displays to make them attractive to potential buyers. And the flooring in a retail store is part of that marketable experience. Image and the psychological effects of the shopping experience are influenced by the look of the floor. "We've found that people tend to look down a lot more than they look up," says Everett Hatcher, executive vice president of Crawford McWilliams Hatcher Architects, a Birmingham, Ala.-based firm that specializes in mall design. "So if you want to put in some upscale touches, the floor is the place to do it. In fact, most of the dollars we spend on retail renovations tend to be spent on upgrading the floors. (Read Flooring Options Flourish in Retail Environments from Retail Traffic Magazine.) Many options are available for retail flooring as store owners contemplate selecting the right material for their area, and their type of store. For the most durable and easily maintained type of flooring that also allows for unique design, concrete is the number one choice. Unlike other flooring materials that raise concerns for liability and design limitations, concrete's benefits include a resilient, slip-resistant surface that can be designed to complement an industrial-looking format or an upscale, luxurious atmosphere. In the slideshow, you'll find examples of popular retail stores that have incorporated concrete flooring into their image. Take note of the various ways concrete has been used in color, in helping direct traffic flow through design, in solid subtle detail, and in more elaborate, colorful presentation. Find an Interior Concrete Floor Contractor Return to Concrete Interior Floors Find a Concrete Contractor 24 Services in 221 Metros -- U.S. and Canada 
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