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"Managing Oneself"
By Peter F. Drucker

     For the first time -- and I mean that literally -- for the first time, substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves.

     Up until maybe 1900, even in the most highly developed countries, the overwhelming majority followed their father -- if they were lucky. There was only downward mobility; there was no upward mobility. If your father was a peasant farmer any place, you were a peasant farmer. If he was a craftsman, you were a craftsman, and so on.

     And now suddenly a very large -- still a minority, but it's growing -- [number] of people have choices. And what is more, they will have more than one career. The working life span of people is now close to sixty years. You got twenty years in 1900.

     So, we will have to learn, first, who we are. We don't know. When I ask the students of mine -- and these are successful people, "Do you know what you're good at?" almost not one of them knows. "Do you know what you need to learn so that you get the full benefit of your strengths?" Not one of them has even asked that question. On the contrary, most of them are very proud of their ignorance.

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