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Tips for Designing a Concrete Showroom
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Greetings!
To decide if a decorative concrete floor is right for them, or to get ideas for different color schemes and design possibilities, your clients will want to view examples of your work. The best way to showcase what you offer is to set up a showroom where you can display brochures and exhibit actual small-scale samples of decorative concrete flooring. Whether your business is small or large, a showroom is a powerful tool for marketing and selling your talents. It will establish you as a leader in your field while helping customers visualize concrete floors in their home. Here are some tips for getting started.
Jim Peterson,
The Concrete Network
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SHOWROOM DESIGN TIPS
- Have take-away items that the customer can go home with, such as brochures, photos, and a list of references.
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Provide color samples.
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- Provide color charts or tile-sized color samples.
- Showcase finished work, such as stenciled graphics, acid stained and dyed floors, and polished concrete.
- Have brochures spotlighting past projects. Include glowing references from the owners.
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Showcase finished work.
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- A showroom reflects you as a
business person, so make sure it's clean, neat and well organized. Get advice on how to manage your concrete showroom.
- Remember: You don't have to go big to make an impression. You just have to know what the customer wants and how to display it in the best possible manner.
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See Concrete Showroom Examples Across the U.S.
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