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The Concrete Countertop Institute

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• Have take-away items that the customer can go home with, such as brochures, photos, and a list of references.

• Provide color charts or tile-sized color samples.

• Showcase finished work, such as a mockup of a kitchen countertop.

• Have brochures spotlighting past projects. Include glowing references from the owners.
  

• A showroom reflects you as a business person, so make sure it's clean, neat and well organized. Get advice on how to manage your concrete showroom.

• If you're working on a smaller scale, you can use your home office to display your talents. (See Determining the Best Size for Your Showroom.)

Remember: You don't have to go big to make an impression. You just have to know what the customer wants and how to display it in the best possible manner.