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The Concrete Source - Outdoor Surfaces

A Monthly Newsletter about Decorative Concrete Outdoors          September 2009

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Get More Business Advice: Visit ConcreteSherpa.com

Rich certainly isn't the only concrete contractor who works so hard in the field that the important business side of things gets sidetracked. Get back on the right path with the Concrete Sherpa, an online resource just for concrete contractors seeking advice on managing their business and life. You'll find tips and free articles on estimating, finances, marketing, jobsite management, growing your business, and much more. 

Let the Concrete Sherpa help guide you to new heights.


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Cool Project: Outdoor Kitchen Brings Ambience to Backyard Pool

New England Hardscapes

New England Hardscapes often gets business by collaborating with landscape architects, as they did on this project -- a 2,800-square-foot stamped and textured outdoor deck and patio for a home in Newport, Rhode Island. "We were contacted by the landscape architect, and I was able to up-sell them to one of our unique surfaces," Rich Capachione explains. This project also included an outdoor kitchen with 400 square feet of concrete countertops.

Learn more.




Call for International Projects!

We're looking for intriguing stories about outdoor decorative concrete projects around the globe. Have you recently installed a unique concrete patio overlooking  the Mediterranean? A stamped concrete walkway in Paris? An upscale pool deck for a Spanish villa?  Please send us more details about your projects in any international location, along with photos.
 
Submit your project now.

 
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Thriving in a Down Market: Tips from Rich Capachione

Hi  ,
 
Rich CapachioneEarlier this month I received an email from Rich Capachione, owner of New England Hardscapes, a company providing outdoor decorative concrete to homeowners and businesses throughout the Northeast. "We are experiencing a very lean year," Rich told me. "It first hit us hard late last summer, with a slew of canceled projects and tighter margins. I wanted to share with you some of the positive things we are doing as a result of the difficult economy. I think many contractors can benefit from this time by re-inventing themselves."

We agree, so we are passing along Rich's insightful strategies for contractors looking not only to survive but to thrive in this challenging market. As a side note, all the photos here are of Rich's decorative concrete work.

Jim Peterson,
The Concrete Network

Add value for the customer
New England HardscapesTwo or three years ago Rich's company was so busy, his crews were rushing from job to job, with no time to hang around and talk to the customer or suggest anything extra. In other words, just get in and get out. Now Rich looks for ways to add value, such as sprinkling loam and grass seed around a patio after the crew finishes pouring. Customers love these special touches and rave about New England Hardscapes to their neighbors. This leads to referrals that bring in more business.

Stop rushing around
New England HardscapesRich discovered that during a busy year, over the course of 300 projects, his company was mobilizing as often as 2,000 times. This was eating up gas, wearing out trucks, and causing lots of drive-time labor hours, plus other scheduling and cost inefficiencies. Now Rich aims for projects where crews can complete the entire job before moving on, and he passes on projects that require excessive move-ons, such as commercial projects he knows will be disorganized.

Cut unnecessary overhead
New England HardscapesAlthough painful, Rich had to let people go that were not absolutely necessary to the operation. When the company was doing more volume, Rich hired more staff, but not all of them were performing up to par. "Now we are much leaner," he says. "I know how each person contributes to our results." He has also shed equipment not being used regularly, saving money on storage, service and insurance.

Get more involved
New England HardscapesRich is getting more involved in the company's daily operations and enjoying the business more. "It's fun interacting with the customers, and for the customers to see that I am totally involved," he says. There also seems to be less havoc and fewer misunderstandings among employees and customers. It's clear to Rich now that decorative concrete involves a lot more than just sending out a crew with a plan.
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