Competition is useful. It can be the key to your business success.    

     When there is a competitor around, you can distinguish yourself for your customers. You pay more attention to what your customers want.

     Ever notice what happens to your local family-owned coffee shop when Starbucks moves in down the street? Industry studies show that not only do the small coffee shops survive, they thrive! When a healthy competition is in place, both businesses can generate results for the other. Starbucks offers a set product that people want, and the family-owned caf can then take advantage of that situation by offering what Starbucks doesnt or cant. As W. Edwards Deming once said, Competition should not be for a share of the marketbut to expand the market."

     When you have a competitor nipping at your heals, you avoid falling into the sloppy kind of service that sometimes results when you have no competitor and you slip into a sense of entitlement way of thinking. In other words, the moment you begin thinking you have sure customers, that can be the moment you begin to lose thembut you wont notice it until its too late.

     So dont shy away from competition. Realize that your competitors can do a lot for you. Instead of staying up at night fretting about them, think like them. What would be your competitors next strategic move against you? Plan that move against your competitors instead! Be a problem-solver rather than a problem-creator. Beat them to the punch, and pave the way to success for all of you!

"A competitor will find a way to win. Competitors take bad breaks and use them to drive themselves just that much harder. Quitters take bad breaks and use them as reasons to give up. It's all a matter of pride." Nancy Lopez

Clay S. Nelson, the founder of Consulting Services Network LLC, and his team are committed to putting fun, family and financial freedom into everyones business and personal lives.  With over two decades of experience coaching business leaders in creating life balance, building teams, and writing plans, their programs are designed to alter the cultures of companies and families.  They make a powerful and lasting difference with each person they meet, every group they speak with, and with every client they serve.