Success is Spelled Position

by Charles Vander Kooi, ConcreteNetwork.Com Columnist

The experts in the retail business say the key to success in their business is location, location, location. In the construction industry, the key to success is market position, market position, market position. Position is everything. In essence it is: "There is no competition, I am the competition."

Position is attained by reputation.

Reputation: good name, esteem in which a person is held, creditability, character, of good repute.

If you are a builder, plumber or electrical contractor, masonry or concrete contractor or contractor servicing the utility industry, reputation in the market place is position.

Go to the yellow pages, turn to the section where your business is listed and count the firm which are in the same section competing against you. If you're not careful you can become discouraged. There are so many in relation to the available market. Some names drop out each year, but always new ones jump into the market. More names are added to the section every year.

As you scan the list of competitors, you know only a few are at the top, quite a few are clustered in the middle and a lot are drifting in and out at the bottom ranks.

Seminars offered by Charles Vander Kooi
Estimating & Bidding Balancing Estimating, Job Costing, and Accounting People Management

Charles Vander Kooi Biography:

Charles Vander Kooi has been involved in the construction industry for over 30 years, thirteen as an upper-management employee of companies and seventeen as a consultant. He has bed over a billion dollars in work over his career. As a private consultant, he has helped over 1,200 companies in their estimating/bidding systems and has lectured to over 70,000 contracting people nationally and internationally.

Constantly in demand, Mr. Vander Kooi speaks at an average of 100 Trade Shows and Conventions annually, teaching his philosophy across the U.S., Canada and Australia. His company consults with an average of 100 clients annually to assist in improving their performance.

He has authored eight books to the industry and his seminars are available on audiocassettes as well as videos.

Vander Kooi and Associates, Inc.
Phone: 303.697.6467, Fax: 303.697.6815

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