Get Creative

By Al Trellis and Paul Sharp

Who says you have to spend big bucks on brochures and media advertising to have effective marketing? The most effective marketing is word of mouth. Use your creativity to create word of mouth through an active referral program with past clientele. If you just call one or two every day and ask for a referral, your sales will increase and it will cost you almost nothing.

Creativity could also mean having a designer develop a strong visual identity and using it again and again in all your marketing efforts. Creativity means finding the right message and hammering it home.

What can you do if you dont feel youre creative? Find people who are and work with them. Recognizing other peoples creativity is as important as being creative yourself. Remember: its the results that matter, not the originality. By being creative you can build on the ideas and accomplishments of others, adapt them to your situation, and create higher profits and productivity for yourself.

Al Trellis has 25 years experience as a custom builder, speaker, consultant, and columnist. Al speaks to over 6,000 builders a year. This article was reprinted from the book Building with an Attitude - published by Home Builder Press.

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